524 West Peachtree Street

The Story

Plans to include the existing 524 West Peachtree Street building (across from the Emergency Room at Emory Midtown) in the development of a new hotel appear to have been scrapped in favor of demolition. The hotel development at 524 West Peachtree is now proposed to completely replace the existing building with 5 levels of parking and 7 total floors of hotel. 

524 West Peachtree was demolished in October 2018.


October 2018
524 West Peachtree Street, February 2018.


524 West Peachtree was constructed as an automobile business building by the Lifsey-Smith Automobile Co., by J.R. Smith of Lifsey-Smith. The West Peachtree Street property is on the northwest corner of Baltimore Place and West Peachtree and adjacent to the historic Baltimore Block, a City of Atlanta Landmark. The automobile business in Atlanta at the time was booming and many car companies were locating in this stretch of Peachtree and West Peachtree south of North Avenue. These 2-3 story reinforced concrete “automobile business” buildings were built on prominent street corners through the early 1920s (see the United Motor Services Building).

Prominent Atlanta Architect A. Ten Eyck Brown was the architect for the classically-styled building and the Arthur Tufts Company, prominent Atlanta contractors especially for reinforced concrete buildings, were the contractors.

The J.H. Lifsey-Smith Company abandoned their new building within a year, perhaps an indication of the swiftly changing real estate and automobile business market at this time in Atlanta. The building quickly became home to the Joseph May’s Laundry facility, who remodeled much of the building for their laundry and dry cleaning services. A March 1922 article in The Atlanta Constitution touted the May’s facility has being “one of the most modern laundry plants in the entire south.” The building continued to house a smaller automobile service business, some shops and offices upstairs but laundering remained in the primary use of the building through the 1940s. 

In 1981, the building was vacant when Rosser White Davidson McClellan & Kelly, a prominent Atlanta-based engineering firm, purchased 524 West Peachtree. With architects Jova/Daniels/Busby they gutted and rebuilt the entire interior including building systems, windows and doors before moving in at the end of 1982. It was at this time that the dark 4th floor cap on the building was also added.​

524 West Peachtree Street at Baltimore Place, 1950s.
Lane Brothers Photograph Collection, GSU Special Collections.